In the past, META tags were used by search engines to identify the
relevancy of a website by putting weight on particular keywords depending
on how they are specified. While some search engines still employ
this method, most have resorted to other ways of identifying a website’s
content due to the various ways that META tags are used to spam the
search engines. Leaders in the industry such as Google have chosen
to ignore keywords contained in the META tags altogether and instead
analyze the actual content of each website including title and header
Our key meta tag advice to you is to understand that is extremely
important for your site to be optimized for every search engine, just
so you don't run the risk of losing potential traffic to your site.
There are two META tags that are of most importance:
The Keyword META Tag
A good rule of thumb is to list keywords that are used throughout
your site as well as a few variations of those keywords. Priority
is given to the first few words in your description, so focus on your
main keywords first and then elaborate further by using synonyms or
other related words. Also, including common mis-spellings of a product
name or service will allow surfers to find your site if they don’t
know the exact spelling.
When specifying keywords, keep in mind that listing a particular keyword
numerous times won’t necessarily help you get a better rank
in the search engine results pages; in fact, it could get your site
blacklisted. More and more search engines penalize rankings for attempting
to abused their system and excessive repetition of keywords is one
of many spamming techniques used by webmasters.
General Usage: <META name=”keywords”
content=”kwd1, kwd2, kwd3”>
The Description META Tag
Some search engines that support META tags use the description tag
when displaying websites in the results pages along with each website’s
title; the goal of the description tag should be to grab the readers’
attention when they see your site displayed among these results. Because
of the limited space the search engines provide when listing their
results, the first few words of your description should capture your
users with the rest of the description tag used to further elaborate.
It’s difficult enough to get a good ranking; give your website
the boost it needs to get more traffic.
General Usage: <META name=”description”
Hopefully the meta tag advice above will help you to better optimize
your pages for quite possibly some really good rankings in the future.
For more site resources, click here.
WRITERS, WRITERS, WRITERS
- Are you interested in having your articles, tips and advice featured
here at Free-Webmaster-Tools.Co.Uk? We would be happy to feature your
writing here, so please do send it (them) to us in the body of a regular
email (please, no attachments) to this
. Please note that we cannot pay you for the rights to publish your
work on our site, so by sending it to us, you are giving the OK for
it to be put live on Free-Webmaster-Tools.Co.Uk at no charge whatsoever.
All writings will be fully credited with name / email address / web
site address and other information as requested.